Author: BCN Staff

Black consumers more likely to base buying decisions on brand values, family ties, study says

Black Life

BCN Staff – May 1, 2022 – Chicago-based Numerator, a data and tech company serving the market research space, has released a new consumer study, Understanding the Influence of Heritage on Black Consumers. The report indicates that Black consumers, particularly with African and Caribbean family heritage identities, are deeply connected to home cooking, more likely to follow vegetarian / vegan diets and over-index on organic foods. “Family heritage identity data helps brands and retailers develop and refine product innovation and marketing strategies in line with more specific consumer needs,” said Eric Belcher, CEO, Numerator. “As the population of the United States…

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